TWIX

My partner and I came up with the Twix Left VS Right campaign (and produced the campaign launch spot), back in 2011 - and BBDO is still running with it. The campaign has been consistently awarded in shows and skewered by wet blankets for being "illogical," "stupid," "a waste of money," and "absurd.” Mission(s) accomplished, dummies.

With Peter Kain, Gianfranco Arena, and Chris Beresford-Hill