SPECIAL OLYMPICS

The Special Olympics needed to raise public awareness of the use of the word “retard,” which many saw (and still see), as totally acceptable. With the “R-word shamer,” we called attention to the prevalence of this word by calling out specific websites, and then challenging them to change their ways. Watch the video for a demonstration.

With Pierre Lipton as Co-CD on all work and CW on the posters (I was AD).
Kim Mok and Melissa Haworth AD/CW on the R-word shamer.