THE ECONOMIST

My partner at the time, Kara Goodrich, and I were put in charge of The Economist account at BBDO: A pretty daunting task, given how much great work had been done over the years. The (80,000) Economist pizza boxes were given to pizza joints in the Philadelphia area as part of our first city-specific campaign. The giant 2-panel ostrich popped his head up in Philly’s Penn station, allowing her to get a better view of...the Twister posters which were plastered on the station’s floor. The door hangers were placed in Hyatt Hotels during a magazine media buying convention. The plugs execution appeared on subway platforms in NYC and Chicago. And the mechanical bulls stunt happened at a state Fair outside of Dallas

With Kara Goodrich as Co-CD and copywriter.