HAVAIANAS

In 2008, I ran the launch of Brazilian flip-flop brand, Havaianas, in the US. The huge building murals (complete with massive rubber “thongs”), were up all summer in Greenwich Village, Union Square, and Little Italy. The flip-flop flower beds were constructed of live plants and displayed in the otherwise sterile interior of the mall at Columbus Circle. The flip-flop door mat concept (my favorite), was just a cool way to store and display your Havaianas when you weren’t wearing them. And the web film was our take on what feet probably dream about when they fall asleep.

Building murals and web film with Chuck Tso.